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What Exactly, is Search Engine Optimization?

Search Engine Optimization and Search Engine Marketing: What Does It All Mean?

In a nutshell: Search Engine Optimization (also known as SEO) and Search Engine Marketing (also known as SEM) are custom strategies implemented by your SEO/SEM provider that seek to increase the visibility of your web site through organic listings or paid listings within search engine result pages (also known as SERPs).

Search Engine Optimization is a strategy that provides natural/organic results in the leading search engines by implementing fundamental and strategic techniques on your web site whether it be optimization of keywords, Meta Tags, copy, link building and much more. Organic SEO is the “free” way of increasing your visibility in the search engine result market while also driving traffic to your web site.

Search Engine Marketing is the marketing counterpart of Search Engine Optimization. Search Engine Marketing, also known as SEM, is the practice of increasing a web site’s visibility via the use of paid advertising, targeted and contextual advertising, social media tools, e-mail marketing strategies, and cell phone and mobile advertising, just to name a few.

Basically, SEO and SEM are used by businesses to achieve the top spots in search engine results for specific key phrases so that they may be found by their target audience.

Search Engine Optimization by BoomClient

Nowadays, it’s a common occurrence to hear that many web design and SEO companies claim your web site can organically obtain the number one spot in different search engines – whether it be Google, Yahoo or Bing – with the help of their search engine optimization services. The truth is: no one web company can guarantee that number one spot, not even BoomClient. It is virtually impossible to calculate or anticipate exactly how the search engines will evaluate any web site from day to day. Search engines are highly sophisticated and they are constantly updating and changing their algorithms to keep us on our toes and to provide high quality search results to their loyal surfers and searchers.

There is no Single Search Engine Optimization or Search Engine Marketing Silver Bullet

But there are ethical and strategic SEO and SEM techniques and strategies used to gain top search engine optimization results! At BoomClient, our certified Search Engine Optimizers have consistently helped our intensive Search Engine Optimization clients, as well as basic SEO clients, achieve high rankings and substantially increase their web traffic resulting in credible leads and sales.

The BoomClient Custom Search Engine Optimization Guarantee

What BoomClient does guarantee is a highly-customized and ethical approach to SEO that dramatically increases your web site’s visibility and rankings within today’s top Internet search engines. Your company is unique, your SEO / SEM Strategy should be too.

As part of our custom Search Engine Optimization services to our clients, we provide many commonly known practices of SEO - as well as our own – including but not limited to:

• Current Site Analysis

• Optimal Site Development

• Keyword and Key Phrase Analysis

• Content and Copy Analysis

• Optimized Content and Copy Development

• Utilization of several SEO-approved software programs and tools

• Link Analysis and Development

• Social Media Marketing

• Pay-per-click Analysis and Campaigns

• Weekly Web Site Analytics Reports that include ranking status, traffic statistics and much more.

• Unlimited web based Access to Web Site's Visitor Statistics

• A Dedicated Search Engine Optimization Specialist who will take responsibility for the optimization of your web site and assist you with any questions or concerns you may have about your web site itself our our SEO / SEM efforts.

• Quarterly Executive Reviews with your dedicated SEO Specialist to review current standings and discuss future SEO endeavors

If you are interested in learning more about the Search Engine Optimization and Search Engine Marketing services at BoomClient, we encourage you to contact us. Learning about our services first-hand is the best way for us to understand your goals and exactly what you are looking for in a SEO company. Call us at 904-482-0246 and one of our associates will be in contact with you shortly! We look forward to helping your business and web traffic grow!