Every engagement we take starts with an audit, because the most common reason a site doesn’t rank isn’t mysterious — it’s findable. Something is broken, thin, duplicated, or invisible to Google, and no amount of new content fixes a foundation problem.
What We Look At
- Indexing and crawlability. Can Google actually see your pages? We check robots rules, sitemaps, canonicals, redirect chains, and the quiet killers — noindexed money pages, parameter duplicates, orphaned content.
- Site speed and Core Web Vitals. Slow sites lose rankings and lose customers. We identify what’s actually slow (usually images, plugins, or hosting) instead of chasing scores.
- Duplicate and thin content. Doubled pages, near-identical city pages, and auto-generated filler actively hurt you after Google’s recent updates. Sometimes the best SEO move is deleting pages — we’ve recovered rankings for businesses by consolidating dozens of junk pages with proper redirects.
- On-page basics done right. Titles, headings, internal links, and schema markup — boring, unglamorous, and still the highest-leverage hour in SEO.
- Penalty and update diagnosis. If your rankings dropped, we work out whether it was a Google core update, a technical regression, or something you were doing that stopped working — because the recovery plan is different for each.
What You Get
A plain-English writeup: what’s broken, what it’s costing you, what to fix first, and what’s honestly fine as-is. No 90-page automated PDF export — those are free online and worth what they cost. If the audit shows SEO isn’t your bottleneck, we’ll say so.
Technical SEO as Ongoing Work
Sites drift. Plugins update, themes change, staff edit pages, Google moves the goalposts. The technical side of an ongoing engagement is mostly vigilance: catching regressions before they cost rankings, keeping the site fast, and making sure everything new that gets published is built right. See how this connects to content & link earning and local SEO.
Want an honest read on your site? Tell us about your business and we’ll take a look. A real person reads every message.